Nowadays Starbucks logo has created its cult people are not the only fan of Starbucks coffee they are collecting all the merchandise that Starbucks sells from cups to t-shirts. The cost of goods sold at Starbucks for the quarter ended March 31, 2022, was $2.466 billion, up 23.76 percent year over year. Starbucks’ cost of goods sold for the year ended March 31, 2022, was $9.690 billion, up 29.16 percent from the previous year. Starbucks’ annual cost of goods sold in 2021 was 8.739 billion dollars, up 13.56 percent over 2020. People are buying those goods only for the value of that logo. As a brand Starbucks flourished because of its logo and got its own identity and now people give more importance to the logo than the name.
So, we can see how a company can create its brand through a symbol that we called a logo. If you want to perform in long run with your business, you need an identification that you only can get by a logo. To define your business, for the connection with your clients and customers you must give importance to your logo because it is the bridge between your business to your clients or customers.
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